{"id":11302,"date":"2014-02-19T15:57:44","date_gmt":"2014-02-19T15:57:44","guid":{"rendered":"http:\/\/copades.com\/monec\/?p=11302"},"modified":"2014-02-19T15:57:44","modified_gmt":"2014-02-19T15:57:44","slug":"crece-8-0-la-inversion-en-medios-publicitarios","status":"publish","type":"post","link":"https:\/\/copades.com\/monec\/?p=11302","title":{"rendered":"Crece 8.0% la inversi\u00f3n en medios publicitarios"},"content":{"rendered":"<p style=\"text-align: justify;\">La inversi\u00f3n de anuncios en radio, prensa, televisi\u00f3n y medios digitales alcanz\u00f3 un crecimiento de entre el 8.0% y 10.0%, generando ingresos por US$400 millones (Q3,100 millones); de ese monto, la Uni\u00f3n Guatemalteca de Agencias de Publicidad canaliz\u00f3 entre US$110 (Q852 millones 500 mil) y US$120 millones (Q930 millones), coment\u00f3 <strong>Juan Mauricio Wurmser<\/strong>, presidente de la citada entidad. Dentro de los medios que presentan incremento y dinamismo se encuentran los digitales. De acuerdo con datos de la Asociaci\u00f3n de Anunciantes de Guatemala, el gasto en publicidad digital en el mundo alcanz\u00f3 en 2013 los US$600 millones (Q4,650 millones). (Diario de Centroamerica 19.02.14)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inversi\u00f3n de anuncios en radio, prensa, televisi\u00f3n y medios digitales alcanz\u00f3 un crecimiento de entre el 8.0% y 10.0%, generando ingresos por US$400 millones (Q3,100 millones); de ese monto, la Uni\u00f3n Guatemalteca de&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,26],"tags":[1976],"class_list":["post-11302","post","type-post","status-publish","format-standard","hentry","category-comercio-exterior","category-exportaciones","tag-union-guatemalteca-de-agencias-de-publicidad"],"_links":{"self":[{"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/posts\/11302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11302"}],"version-history":[{"count":1,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/posts\/11302\/revisions"}],"predecessor-version":[{"id":11303,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/posts\/11302\/revisions\/11303"}],"wp:attachment":[{"href":"https:\/\/copades.com\/monec\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}