{"id":20789,"date":"2015-08-21T16:26:16","date_gmt":"2015-08-21T16:26:16","guid":{"rendered":"http:\/\/copades.com\/monec\/?p=20789"},"modified":"2015-08-21T16:26:16","modified_gmt":"2015-08-21T16:26:16","slug":"marcas-estrategicas-se-exportan-al-istmo","status":"publish","type":"post","link":"https:\/\/copades.com\/monec\/?p=20789","title":{"rendered":"Marcas estrat\u00e9gicas se exportan al Istmo"},"content":{"rendered":"<p style=\"text-align: justify;\">Las marcas estrat\u00e9gicas como <em>Suli, Sabem\u00e1s y Great Value<\/em>, entre otras son la gran apuesta de la empresa <em>Walmart<\/em> de M\u00e9xico y Centroam\u00e9rica, la cual exporta el 80 por ciento en productos a Centroam\u00e9rica. A decir de <strong>Ana Chan<\/strong>, gerente de Asuntos Corporativos de la citada empresa, las marcas estrat\u00e9gicas ofrecen una ventaja competitiva para los consumidores, ya que los art\u00edculos son vendidos a precios c\u00f3modos, adem\u00e1s cumplen con las normativas de inocuidad y de est\u00e1ndares \u00e9ticos<strong>. Vivian G\u00e1lvez<\/strong>, directora ejecutiva de <em>Kantar Worldpanel<\/em> para Centroam\u00e9rica, refiri\u00f3 que tanto las familias guatemaltecas como de la regi\u00f3n est\u00e1n prefiriendo las marcas econ\u00f3micas por una cuesti\u00f3n de ahorro. (Diario de Centro Am\u00e9rica 21.08.15)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las marcas estrat\u00e9gicas como Suli, Sabem\u00e1s y Great Value, entre otras son la gran apuesta de la empresa Walmart de M\u00e9xico y Centroam\u00e9rica, la cual exporta el 80 por ciento en productos a Centroam\u00e9rica.&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,24],"tags":[88,555,3107],"class_list":["post-20789","post","type-post","status-publish","format-standard","hentry","category-comercio-exterior-3","category-comercio-exterior","tag-centroamerica","tag-exportacion","tag-kantar-worldpanel"],"_links":{"self":[{"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/posts\/20789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20789"}],"version-history":[{"count":1,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/posts\/20789\/revisions"}],"predecessor-version":[{"id":20790,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=\/wp\/v2\/posts\/20789\/revisions\/20790"}],"wp:attachment":[{"href":"https:\/\/copades.com\/monec\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/copades.com\/monec\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}